COVID-19 accelerated everything that was happening at scale. E-commerce sales have grown steadily over the past 10 years, but growth over the next year, more growth will come. The growth that took 10 years now will be replicated in one to two years. Who will benefit from this? The obvious answers are Amazon, Shopify, Alibaba, JD.com etc… However, the valuations on the obvious answers have obviously changed. I’m still thinking on this, but the non-obvious answers are where the real money is hidden.